Since taking the reigns in 1999, the bottom line of Russell's company has grown tenfold, which means he's doing something right. He's split the focus of the company in two, with one side being a supplier of wheels of his own design and having them available for immediate delivery, and the other being a division that will make custom offsets for specific customer's needs. Always wary of trends, Team III Wheels also offers a new line of Cobra one-piece cast wheels in 17-inch while still making the design in a two-piece configuration. Another wheel just added to the line is the Altered, a square-window wheel that looks similar to the vintage Halibrand wheel.
Russell still looks at the wheel business as something fun, and really gets a kick out of creating new designs and being able to provide custom fitments when others have said it wasn't possible. His company supplies his AC III wheels (in both lug-style and the knock-off type) to several of the Cobra manufacturers in the kit and replicar industry, and though it's not too often noted, the AC III wheels are usually lighter than the competition's (sometimes by 10 pounds per wheel!). That's a lot of unsprung weight when dealing with car performance aspects.
When you have someone who heads up a company that isn't jaded with the business and still has time and the interest to create new products, then it's the consumer who benefits the most. And with the way Scott views the future of Team III Wheels, we can expect some exciting new wheels to be coming off the assembly line for some time to come.